According to online reports, the sneakers are made of Italian white leather
The high-tech kicks are made from Italian white leather - to match Virgin America’s first class seats - with a stainless steel seat buckle around the ankle. A rechargeable battery powers built-in mood lighting, a USB phone charger, a video display and a Wi-Fi-enabled hotspot (data plan not included).
Mike McKay, chief creative officer at Eleven, told Creativity Online:
“Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience. So we wanted to showcase the airline’s features in a unique way – so our target would actually take notice.”Watch the sneaker's video below;
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